Extracting value from information is not a matter of how much data you have or the technologies you use, but rather how aggressively you leverage these resources and how effectively you utilize them to create new and better ways to do business.

-Davenport and Harris, 2017

Who we are

Welcome to Analytical Mineset, where advanced data analysis meets practical solutions for the mining industry.

I’m Ashley Heida, Ph.D., the founder of Analytical Mineset, and I bring a unique blend of expertise in data science and domain-specific knowledge from my experience in academia and industry. I hold a Ph.D. in Biological Design from Arizona State University, where my research focused on creating simulations of complex systems to inform data-driven decision-making.

Over the years, I’ve worked on diverse projects that required bridging technical insights with actionable strategies, from quantifying health risks in water systems to developing advanced analytics in the mining sector. These experiences have shaped my passion for solving complex challenges through innovative data-driven approaches.

At Analytical Mineset, we specialize in helping mining operations uncover insights from the data they already collect. Our mission is to empower clients with clear, actionable recommendations to optimize processes, improve safety, and reduce costs. By combining cutting-edge analytical techniques with a deep understanding of industry challenges, we help businesses achieve measurable and sustainable results.

Let’s work together to unlock the untapped potential of your data and drive impactful change in your operations.

Clarity Backed by Expertise

  • Analytical Mineset specializes in data-driven modeling and simulation for mining operations. Our advanced analytics focus on:

    • Data Gap Analysis – Identifying missing or underutilized data that could enhance decision-making.

    • Trend Analysis & Pattern Recognition – Using time series, categorical, and multivariate data techniques to detect inefficiencies or risks.

    • Predictive Modeling – Forecasting operational outcomes, such as equipment wear or consumable usage, to optimize costs.

    • Optimization & Scenario Simulation – Evaluating different intervention strategies to improve efficiency, production, and safety.

    Our goal is to move beyond standard reporting by extracting actionable insights that help mining companies make smarter, data-backed decisions.

  • While tools like ChatGPT are powerful for general-purpose reasoning and language-based tasks, they lack the domain-specific expertise and rigorous mathematical modeling required for mining analytics.

    ChatGPT can assist with knowledge retrieval and brainstorming, but real mining optimization requires domain expertise, statistical rigor, and problem-specific modeling, which is exactly what Analytical Mineset provides.

  • We’ll need to ask a few key questions upfront to ensure we fully understand your data and objectives. However, once you provide the relevant documentation, we’ll take it from there. The process is designed to be efficient, we’ll analyze the data independently and deliver a feasibility study outlining actionable insights and next steps, minimizing the time required on your end.

  • Our adaptable methodology currently serves mining, construction, and manufacturing industries.